TCHO chocolate had grown as a company, but their website had not grown with them. The user experience was unruly and didn’t communicate the same level of polish as the brand. We rethought and restructured the site information and reshot all the product photography. In addition, we reflected the company’s vision of teaching developing countries how to grow and make chocolate through TCHOSource.
For the products themselves, new product packaging was designed to keep with the existing brand, originally designed at Edenspiekerman. Interior and exterior store signage was rethought as more product lines were developed.
This was a team effort, thanks to: Ed Ng, Richard Richards, Suzanne Baxter.