French Laundry’s Thomas Keller and Lena Kwak developed a gluten-free flour that replaces traditional flour cup-for-cup. The company sought to update its logo, packaging, and website to encompass a growing product offering.

Working with the team at Image Design Works, we developed a new logo and corresponding visual language to tell the Cup4Cup story. The website experience showcased the various products and built community around sharing gluten-free recipes.

Collaboration with IDW