Access Institute, a nonprofit offering free or low cost mental health care for San Franciscans, holds their annual fundraiser, Spectrum. This event helps not only helps raise money, it raises awareness of this privately funded organization.
In addition to generating interest in the event, these materials are charged with the task of showcasing an Access program to help illustrate their good work. Each year, newsprint posters serve as save the dates to trigger excitement and explain the specific goal of that year’s event.
My love of books spills over to my love of book design. Book covers are like posters and logos, they describe a book more quickly than the even synopsis. The right book cover will speak to the right reader, capturing his or her attention from across the room.
The best logos communicate something immediately—and ongoing. My approach to logo design is to say the most with the least. To make every last detail matter.